Strategic feasibility studies for the global leisure & amusement industry
The feasibility study is fundamental to determining whether an amusement park project is feasible and viable. It serves as a crucial tool for securing funding from investors, banks, and other key stakeholders. At Team Park Project the preparation of the feasibility study follows a proven, data-driven process designed to transform creative vision into a sustainable business reality.
Market attendance analysis & theme park dimensioning
After carefully analysing the market (weather, demographics, competition, spending power of the population), we determine the annual park attendance and define the Design Day, i.e. the expected number of visitors on the peak day of a high season week.
From this figure, we calculate all the dimensioning parameters to determine how many entertainment units are needed to satisfy the expected visitors. We then define the opening schedule, calculate the necessary personnel, and choose the best pricing strategy.
Business Plan & ROI Strategy
We calculate the necessary investments, revenues and expected costs. We then prepare a ten-year business plan with financial modeling and a final report highlighting, among other things, the return on investment and the strengths and weaknesses of the project.
Feasibility deliverables & project scope
Market analysis
Expected visitors and capacity modeling
Pricing strategy
Opening schedule and personnel costs
Preliminary investment analysis
Ten-year business plan
Final report
The Concept Design must be defined before proceeding with the Feasibility Study.