Concept Design
In the Concept Design phase, we outline the park’s identity by defining the storyboard, visitor experience, mascot, and logo.
Based on the chosen theme and target audience, we select the attractions and identify the different themed areas of the park.
To align with the customer’s expectations, we prepare mood boards and look&feel that give an initial impression of the atmosphere in each area.
Once this has been approved, we move on to creating the masterplan and diagrams of visitor and services flow. These are used to create the bird’s eye and perspective views that show in detail what the park will look like.
Scope of work
- Definition of park identity and theme
- Selection of attractions and functions
- Masterplan and functional diagrams of visitor flows and services
- Preliminary mascot and logo design
- Park visualizations
- Preliminary investment analysis
