Concept Design
Theme park strategic narrative & guest experience design
In the Concept Design phase, we outline the park’s identity by defining the storyboard, visitor experience, mascot, and logo. Based on the chosen theme and target audience, we select the attractions and identify the different themed areas of the park.
To align with the customer’s expectations, we prepare mood boards, look&feel, that give an initial impression of the atmosphere in each area, and 3D views.
Once the creative direction is approved, we progress to the Technical Masterplan, defining precise Guest & Service Flow Diagrams. These blueprints are then transformed into detailed Bird’s Eye Perspectives and 3D views, providing a high-fidelity preview of the final guest experience.
Visual development and masterplanning: from moodboards to 3D views
Concept design deliverables & project scope
- Definition of park identity and theme
- Selection of attractions and functions
- Masterplan and functional diagrams of visitor flows and services
- Preliminary mascot and logo design
- Park visualizations
- Preliminary investment analysis
